27 Comments

This is the only news article I've read about "brat" that made me not wish I were dead.

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Jul 25Liked by Jeff Maurer

Oh, and by the way, it IS hilarious to photoshop fake breasts onto E.T.

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Beware. That's a slippery slope.

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Kamala Harris is the most brat Presidential candidate since William Henry Harrison got wasted on hard cider and sang “Tippecanoe and Tyler Too” in his underwear.

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Now *there's* a guy who should've been worried about dying in office...

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If you're going to quote Jack Benny, you should use citations.

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As soon as I saw the "brat" memes begin circulating, I resolved to do no investigation and learn nothing further about it, because my "this is not important" sense was tingling. So I read the preceding article with some trepidation, but I'm happy to report it did little to disturb my peaceful ignorance on the subject of "brat."

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I'm not sure about the sincerity of Jacob's devotion to Azita given that he calls her Anita in the same paragraph.

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author

Autocorrect got him. Fixed!

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He still probably expected his editor to proofread him.

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Jul 25Liked by Jeff Maurer

He's so verklempt he didn't notice the autocorrect.

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I would have recommended looking up sexual terminology for the phrase brat as a fetish persona as I think this is where the original modern revival came from - as it seems to be what this celebrity is trying to personify. Similar to the older terminology of a "bimbo", in the sense of being annoying yet desirable. Thougg brat implies neoteny as an additive also obvioualy as you mentioned. Charlie XCX, is slim, short, and small chested, women of this demenour tend to play into the brat stereotype and take on disagreeable personality traits when they are usually more agreeable as a mating strategy to stand out and 'reverse signal' to over stress their fitness like stotting for deer.

This is the persona this singer took up when she became famous and is her brand image originally, though the term application is new. Most child featured women either become positive neotoneous (Britney Spears) or negative neotenous (Charlie XCX), though positive neotenous stars, tend to have to flip into a more mature stereotype when it becomes known that they have lost their virginity (after relations with Justin Beiber, Justin Timberlake, Fred Durst, etc).

This is maybe overcompensation by management for male market profiling. As their fame can be damaged due to this (internationally in conservative countries, so are less seen as an International shippable product I would expect) and need to selectively choose a persona that adheres to their new demographic in terms of the male market - less interest from countries where virginity is sacred. Or of course they just age out of the demographic, XCX due to her neoteny is likely to retain the demographic into her 30s if need be.

This only happens usually when women become famous young, re Spears or XCX (15 I believe) or are famous for a long time and move into different categories as in with porn (teens, step-sister, milf, then cougar, etc) which keeps women able to keep their careers for longer which did not happen until more recent video history.

Also I am dismayed this is required now for general journalism 😄.

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Ms. XCX is 31, by the way.

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Thank you Jacob for the clarification.

I think.

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That settles it, I'm getting all my pop culture news from J-Fuzz from now on.

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The German version, boiled in beer and onions, is a wee bit tastier…

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I believe Katy Perry’s about to go on tour? Can I suggest you assign Jacob to follow her?

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Finally, a relevant insertion of pronouns into a news piece! Thank you Jacob!

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This is proof that a brilliant journalist can take ANY subject and make it a worthwhile read. I will be a forever fan.

*Laughed 'til I cried*

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Hilarious

"Free your mind and the rest will follow"

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This album is a motherfuckin banger and I hope it brings Jacob back to those heady days in Sarajevo warehouse discos with Azita, partying while the world fell apart around them.

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"“Brat” — pronounced like the word meaning “unruly child”, and not like the German sausage"

German sausages are the worst!

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While Mr. Fuzetti (Fusetti?) may have an impressive journalism curricula vitae, his comedic chops are lacking. I wish him luck in finding an appropriate media niche. o7

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